Cross Track Posters
Cross track posters are advertising posters that are displayed in the London Underground. These posters are placed perpendicular to the train tracks, hence the name "cross track."
They are usually located on the walls of the tunnels or on the sides of the platforms, and are visible to passengers as they wait for trains or travel between stations.
Cross track posters are a popular form of advertising in the London Underground because they allow advertisers to reach a captive audience of commuters who are often looking for something to occupy their attention during their journeys.
The posters can be used to promote a wide range of products, services, events, and causes, and are designed to be eye-catching and attention-grabbing.
These posters are available in a range of sizes including 16-sheet cross tracks, 48-sheet cross tracks and 96-sheet cross tracks.
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What Are The Benefits Of Using Cross Track Posters?
There are several benefits to using Cross Track Posters as part of your London Underground advertising campaign.
High Reach - The London Underground is one of the most heavily used public transport systems in the UK, if not the world, providing a large audience for your campaign.
High Visibility - Cross track posters are strategically placed in high-traffic areas of the underground system, ensuring that they are seen by a large number of commuters.
Longevity - Cross track posters are often displayed for several weeks or even months at a time, allowing advertisers to build brand awareness and increase the frequency of their messaging over an extended period.
Cost-effective - Advertising using Cross Track Posters can be one of the most cost-effectice options compared to other out of home formats.
Overall, advertising on the London Underground with Cross Track Posters can be an effective way for businesses to reach a large, diverse audience and to promote their products or services in a highly visible and impactful way.
How Much Do Cross Track Posters Cost?
The cost of advertising on Cross Track Posters on the London Underground depends on several factors such as the duration of the campaign and the total number of panels.
In general, the cost of advertising on Cross Track Posters is more cost-effective than other forms of out of home advertising due to the amount of reach and impacts expected with this type of campaign.
On average, Cross Track Posters can cost anywhere from £750 to £3,000 per poster, depending on the size and the station. You would also need to consider the cost of printing, production and installation of the adverts.
To get a specific quote for advertising on the London Underground, please contact us today.
Frequently Asked Questions
How many people use the London Underground?
The London Underground is one of the busiest subway systems in the world, with millions of people using it every day.
Prior to the COVID-19 pandemic, the London Underground carried an average of over 5 million passengers per day. However, during the peak of the pandemic, ridership on the Underground and other public transportation systems in London and around the world decreased significantly as people stayed home and travel was restricted.
It is difficult to say exactly how many people are currently using the London Underground, as the level of ridership has likely fluctuated over time due to a number of factors, including government restrictions and guidance, changes in work patterns, and public perception of the safety of using public transportation.
It is important to note that the COVID-19 pandemic is an ongoing situation, and the level of ridership on the London Underground may continue to fluctuate over time in response to changing conditions and guidance.
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