London Underground Advertising Formats

The London Underground offers a range of advertising formats to suit different budgets and marketing objectives. Here are some of the main options:

Billboard posters: These are large posters displayed in high-traffic areas of the station, such as ticket halls, escalators, and platforms. Billboard posters offer a highly visible way to reach a large audience, and can be tailored to different demographics or interests.
Train car panels: These are advertisements displayed on the interior panels of trains, offering a captive audience of commuters and travellers. Train car panels can be a cost-effective way to reach a large number of people.
Digital screens: The London Underground has a network of digital screens located throughout the stations, offering the ability to display dynamic, interactive content. Digital screens can be a good option for companies looking to deliver targeted, timely messages to their audience.

Overall, the London Underground offers a range of advertising formats to suit different budgets and marketing objectives. By choosing the right format for your campaign, you can effectively reach and engage with your target audience.

See below for more details on each format or contact our sales team today.

Tube Car Panels

Tube car panels, also known as train car panels, are advertisements displayed on the interior panels of trains on the London Underground. These advertisements are typically located in the middle of the train car, where they are visible to commuters and travellers as they travel from one station to another.

Digital Escalator Panels

Digital escalator panels are large digital screens that are mounted on the sides of escalators in the London Underground. Like digital escalator ribbons, they offer a unique and highly visible way to reach a large audience of commuters and travellers as they move between different levels of the station.

Digital Ribbons

Digital escalator ribbons are digital screens that are mounted on the sides of escalators in the London Underground. These screens offer a unique and highly visible way to reach a large audience of commuters and travelers as they move between different levels of the station.

An advert for Mary Poppins on the London Underground using digital escalator ribbons.

Digital Gateways

Digital gateways on the London Underground are digital screens that are located in high-traffic areas of the station, such as ticket halls and entrances. These screens offer a highly visible way to reach a large audience of commuters and travelers as they enter or exit the station.

An advert for Money Supermarket on the London Underground using digital entrances.

Digital 6-Sheet

Digital 6 sheets on the London Underground are digital screens that are typically located in high-traffic areas of the station, such as ticket halls, entrances, and concourses. These screens are typically smaller than other types of digital advertising on the London Underground, and are generally used to display targeted, timely messages to a specific audience.

Digital 12-Sheet

Digital 12 sheets on the London Underground are digital screens that are typically located in high-traffic areas of the station, such as ticket halls, entrances, and concourses. These screens are larger than digital 6 sheets and are generally used to display more prominent, eye-catching advertisements to a large audience.

4-Sheet Poster

To reach a large audience and increase the frequency of your advertisements, consider using 4 sheet posters on the London Underground. These large posters are displayed in high-traffic areas of the station, providing maximum visibility for your brand. The flexibility to scale up or down to fit your specific needs makes 4 sheet posters an effective and customisable advertising option on the Underground.

6-Sheet Poster

6 sheet posters on the London Underground are large posters that are prominently displayed in high-traffic areas of the station, such as ticket halls and entrances, to attract the attention of commuters and travellers. These posters are a classic size and come in both print and digital forms. Located in the busiest parts of the tube stations, 6 sheet posters are an effective way to reach your target audience.

An advert for Pleo using 6-sheet advertising on the London Underground.

Cross Track 16-Sheet

A cross track 16 sheet poster on the London Underground is a large poster that is displayed on the walls of the tunnel across from the platform. These posters offer a highly visible way to reach a large audience of commuters and travellers as they wait for their train.

An advert for Pleo using 16-sheet advertising, across the track, on the London Underground. A tube car is blurred as it rushes past.

Cross Track 48-Sheet

Cross track 48 sheet posters are large posters displayed on the walls of the tunnel across from the platform. They are highly visible to a large audience of commuters and travellers waiting for their train. Larger than cross track 16 sheet posters, they are perfect for displaying attention-grabbing advertisements.

An advert for Bolt appears across the track on the London Underground.

Cross Track 96-Sheet

A cross track 96 sheet on the London Underground is a very large poster that is displayed on the walls of the tunnel across from the platform. These posters offer a highly visible way to reach a large audience of commuters and travellers as they wait for their train. Cross track 96 sheets are even larger than cross track 48 sheets.

An advert for Hiscox appears across the track on the London Underground. This format is called a cross track paper 96-sheet.

Tunnel Wraps & Experiential

A tunnel wrap on the London Underground is a large-scale advertising campaign that covers the walls of a tunnel with branding and advertisements. Tunnel wraps offer a highly visible way to reach a large audience of commuters and travellers as they travel through the tunnel. This is one of many experiential campaign formats available.

An example of a tunnel domination to advertise Levi's on the London Underground.

Why is the London Underground a good place to advertise?

The London Underground is a good place to advertise for several reasons:

High Visibility - The London Underground is a highly visible platform, with millions of people using it every day. This makes it an excellent place to reach a large, diverse audience.

Targeted Advertising - The London Underground offers a range of targeted advertising options, including location-based and behavioural targeting, which can help businesses reach specific audiences or target specific locations.

Flexibility - The London Underground offers a variety of advertising options, including billboard posters, train car panels, and digital screens, which can be customised to fit different budgets and marketing goals.

Impactful - Advertising on the London Underground can be particularly impactful because it reaches people when they are on the move and may be more receptive to marketing messages.

Overall, advertising on the London Underground can be an effective way for businesses to reach a large, diverse audience and to promote their products or services in a highly visible and impactful way.

Ready to advertise?

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