Digital Tube Advertising Formats
Digital 6-Sheet
Digital 6-sheet advertising is one of the most popular London Underground advertising formats, displayed on high-traffic platforms, concourses and ticket halls.
These screens deliver strong frequency, fast turnaround and excellent visibility for brand awareness campaigns.
Best for: High reach, flexible scheduling and animated creative.
Digital 12-Sheet
Digital 12-sheet screens are larger digital placements positioned in premium areas of busy London Underground stations.
This Tube advertising format is ideal for brands looking to increase impact while keeping the flexibility of digital.
Best for: Higher impact station presence and premium visibility.
Digital Escalator Panels
Digital escalator panel advertising places your message directly in front of passengers during one of the highest dwell-time moments in the station journey. London Underground escalator screens are ideal for high-frequency exposure and repeated brand recall.
Best for: Commuter targeting and long dwell time.
Digital Ribbons
Digital ribbon advertising uses long horizontal screens positioned along escalators and walkways, creating an immersive and highly noticeable Tube advertising experience. This format is excellent for sequential messaging and high-impact creative.
Best for: Bold branding and storytelling.
Digital Gateways
Digital gateway advertising is placed at key station entrances and transition points, ensuring your campaign is seen as passengers move through high-footfall areas. London Underground gateway screens deliver strong reach and premium placement.
Best for: Maximum visibility in busy stations.
Poster Advertising Formats
Tube car panel advertising is placed inside London Underground trains, giving your campaign extended exposure during passenger journeys.
This Tube advertising format benefits from long dwell time and repeated viewing, making it ideal for detailed messaging and brand-building.
Best for: Longer copy, brand recall and commuter audiences.
High-visibility advertising placements positioned alongside escalators in London Underground stations. Escalator posters capture commuter attention during one of the longest dwell-time moments in the station journey, delivering strong visibility and repeated exposure.
Best for: High dwell time, strong message retention and premium station visibility.
4-Sheet Poster
4-sheet posters are a highly visible London Underground advertising option placed in key station locations such as platforms and passageways. They are ideal for campaigns looking to balance budget with consistent commuter exposure.
Best for: Targeted station campaigns and efficient spend.
6-Sheet Poster
6-sheet poster advertising is a classic London Underground format found across platforms, corridors and ticket halls.
These posters offer strong reach, high frequency and cost-effective coverage across multiple stations.
Best for: Affordable reach and station-wide visibility.
Cross track 48-sheet advertising delivers a larger, more impactful presence across platforms, creating standout visibility in high-footfall stations. This Tube advertising format is a strong choice for brands wanting a premium look and high recall.
Best for: Bigger impact without full takeover budgets.
Cross track 16-sheet posters are positioned opposite platforms, giving your message a clear line of sight as passengers wait for trains. This London Underground advertising format is ideal for building strong brand awareness in selected stations.
Best for: High dwell-time visibility in targeted locations.
Cross track 96-sheet posters are one of the largest poster formats available on the London Underground, offering maximum impact and dominance on platform sightlines. This is a premium Tube advertising option designed for major brand campaigns.
Best for: Brand fame, launches and maximum impact.
Tunnel Wraps & Experiential
Tunnel wraps and experiential advertising transform the London Underground environment with immersive branding across walls, tunnels and station spaces. These campaigns create unforgettable visibility and are ideal for brands seeking standout impact and social sharing.
Best for: Product launches, brand fame and experiential campaigns.
How to Choose the Right London Underground Advertising Format
If your goal is maximum impact, large cross track posters and tunnel wraps offer dominant platform visibility.
For flexible messaging and rapid campaign deployment, digital Tube advertising formats provide scheduling flexibility and animated creative.
If you want longer dwell time and repeated exposure, in-train Tube car panels are ideal for commuter audiences.
Frequently Asked Questions
London Underground advertising formats include digital screens, poster advertising, cross track placements, in-train Tube car panels and large-scale tunnel wraps. Each format offers different levels of visibility, impact and dwell time depending on station location and campaign objectives.
